Now Bands Are Releasing iPhone Apps? Review – Delphic App

That’s right the latest band of the moment (BBC Sound Of 2010/MTV 10 for 10), Delphic have released an iPhone app called…well it’s called Delphic.

“To celebrate the release of their new single ‘Doubt’, Delphic have released a sound toy for the iPod and iPhone. It’s very simple to use, just start the drum loop and then touch the pads to hear their vocal samples in whatever way you want!”

Built by Retrofuzz, this is another addition to that already marketing heavy biz that is show.

Although it looks quite nice, this app doesn’t actually DO much. You download it and are given a option to start the beat. Then you can play 8 short vocal samples by tapping your phone. It would be alot better if there were samples of the instruments or if users could save and share their creations.

It is innovative though. A band (well their label) creating an iphone app is something i’ve not seen before.

Where once blogging was condensed to tweeting, apps seeming to be reducing to ‘microapps’? Small, downloadable apps that generate awareness and hope to provide enough of a call to action to make us move to the next stage of the purchase cycle.

Delphic’s app will hold your attention for 20 seconds max but by then you’ll have already downloaded it and are likely to have seen the name of their next single (Acolyte) and may even have clicked on the ‘download’ button. So their plan worked.

Download from iTunes here


Spotify Mobile App – Now Available in The App Store!


On July 27th 2009 Spotify announced that they had finished work on an iPhone app to allow premium users to stream Spotify to their iPhone. The only problem was, they had to wait for Apple to give the app the thumbs up. As everybody knows, in authorising this app for the iPhone, apple may well have been shooting themselves in the foot. But by not authorising it…well that could have been a PR disaster! They did authorise the app but it takes a while for this to then become available to the public

Well today it is available! (Although it’s rated 12+?!)

Here’s what they say:

We’ve worked hard to bring you the same great Spotify experience you’re already familiar with to your phone. The mobile apps will allow you to take the entire Spotify catalogue and put it in your pocket. You can use our ‘offline mode’ to make playlists available at all times, even when no connection is available. Perfect for that ride on the tube or long flight across the Atlantic.

Launching these apps is our first step at going mobile and we’d like to thank all the people who worked hard on making this happen as well as all the partners involved in the process.

We’ve set up a mobile section with more details and we look forward to hearing your thoughts. We know that you’ve been eagerly awaiting this launch and we appreciate the patience – now go out and get that app!

spotify itunes

You can now download the app from iTunes or for Android  from the Android Market here

Read more on the Spotify blog

Spotify Appoint Ex-Skype Director To Disrupt US Market


Spotify have annouced on their blog the appointment of Faisal Galaria as their new Global Head of New Business Development.

Breaking the US market will be key to ensuring Spotify becomes a real contender to iTunes. Faisal’s experience with first Skype and more recently as Managing Director International of (where he was  responsible for building the EMEA and Asian businesses), will put the music streaming company in a perfect position.

At Skype, Faisal engineered partnerships with BT in the UK and Time Warner in the US. A partnership with Time Warner (the worlds 3rd largest media and entertainment conglomerate) would certainly help Spotify’s introduction to the US market.

Whilst at he oversaw the expansion of the site to nine countries.

Speaking on the Spotify blog Faisal said of his new position, “I am passionate about building disruptive companies. Spotify is changing the way we all enjoy music and the old paradigms of music ownership. It’s going to be fun.”

A tweet from the new man on 28th July whilst still at commented on the recent Apple denyal of the Google Voice app. Faisal said of this “Shame on Apple blocking applications on a phone you’ve already paid for.”

Did he already have a certain Spotify app on his mind?!

So as his latest tweet says -Faisal “has been Spotified”

Youtube Adds Call-to-Action Overlays

youtube logo

youtube logo

You’ve uploaded your video content to Youtube and can see the view count clocking up. Rubbing your hands with glee you sit back and wait for the viewers to visit your site and buy your product. Except its not that easy – until now.


Youtube has now enabled a Call-to-Action functionality, allowing users to direct viewers to a landing page or website with a relevant call to action.

Here’s how it works:

“Adding a Call-to-Action overlay to your video is easy. First, run a campaign to promote your video on YouTube. Then, go to the Video Details page under My Videos and fill out the fields in the section marked “Call-to-Action overlay.” All you have to do is include a short headline, ad text, a destination url, and upload an optional image, and the overlay will appear whenever someone watches your video. Clicks on the overlay will be tracked in YouTube Insight.”

Youtube call to action

Youtube call to action

Practical Application – Will It Blend

Will it Blend has one on the most successful  products ever marketed on Youtube for the blending company ‘Blendtec. Their videos of various items from i-Phones to Mario Kart games being blended have been a Youtube hit. The i-Phone video alone has had over 6 million views. The trouble is these videos just end with a URL flashing up within the video meaning conversions are no where near as high as they could be. Now, with this latest development, Blendtec may be able to make the most of all these views.

2009…The year of total digital integration?

Hmmmm not possible…such a convergence is not! Is what a Yoda type digital marketer would have written 4-5 years ago. Only two years ago do I remember reading with interest (and seeing the ‘tellyvision’ ads) from Virgin advertising their new Lobster 700 TV phone. It was the first handset in the UK to offer such a feature without users having to incur data costs.”(Pocket Lint).

Gosh, I thought, wouldn’t that be amazing? I can watch TV where ever I want, when ever I want on my mobile phone! It didn’t catch on though or take off and the likely, most contributory factor to this failure may be sited (well i’m siting it!) as… on demand internet TV. That and the fact that it weighed 140 grams and was named after a crustacian.

Now here we are 2009, the year of integration. All of the major television providers in the UK provide some form of ‘watch again’ or ‘on demand’ television service. BBC (i player), ITV (ITV player), Channel 4 (4OD) and Sky (Sky Player – subscibers only). I can sit here in my lunch break and watch Eastenders that I missed last night…should I wish to. If I have a 3G mobile such as an Apple i-Phone I can watch these digitally streamed programmes at my leisure. Obviously I can’t watch live TV only repeats but does this matter (although ITV does stream almost live TV)? Not to me it doesn’t. If I want to watch my favourite programme it doesn’t matter where on when I watch it, just so long as I can, in fact, watch it.

So where are we headed?

The final destination is centred around a single entertainment centre can can allow the user to view digital television, play music or even order their shopping. Myspace (an internet company) have just signalled their intention to launch ‘Widget TV‘. This will allow viewers to interact with their Myspce accounts through their television. One suspects that had they held back a year or so then the majority of televisions would be able to browse the internet anyway, thus doing away with the need for a seperate TV channel.

The second series/programme of Rude Tube was shown recently on Channel 4. This again flips it around and has the internet providing the content for a mainstream, terrestrial TV show. and just the other day I was walking around Tescos only to come across a TV with an integrated (there’s that word again!) ipod dock for playing music/tv shows/films straight from you ipod.

Next they’ll be telling me I can make a phone call on a portable telephone?! Crazy.
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