That’s right the latest band of the moment (BBC Sound Of 2010/MTV 10 for 10), Delphic have released an iPhone app called…well it’s called Delphic.
“To celebrate the release of their new single ‘Doubt’, Delphic have released a sound toy for the iPod and iPhone. It’s very simple to use, just start the drum loop and then touch the pads to hear their vocal samples in whatever way you want!”
Built by Retrofuzz, this is another addition to that already marketing heavy biz that is show.
Although it looks quite nice, this app doesn’t actually DO much. You download it and are given a option to start the beat. Then you can play 8 short vocal samples by tapping your phone. It would be alot better if there were samples of the instruments or if users could save and share their creations.
It is innovative though. A band (well their label) creating an iphone app is something i’ve not seen before.
Where once blogging was condensed to tweeting, apps seeming to be reducing to ‘microapps’? Small, downloadable apps that generate awareness and hope to provide enough of a call to action to make us move to the next stage of the purchase cycle.
Delphic’s app will hold your attention for 20 seconds max but by then you’ll have already downloaded it and are likely to have seen the name of their next single (Acolyte) and may even have clicked on the ‘download’ button. So their plan worked.