3 To Bundle Spotify Mobile With First Android Handset ‘HTC Hero’

Every other post here seems to be about Spotify these days…

Mobile operator 3 UK has announced plans to include Spotify Premium for mobile on their first Android handset, the HTC Hero. Thats the good news, the bad news is you have to have a 24 month contract to secure it.

Users will have to pay £99 for the handset and 3 will include 24 months of subscription to Spotify Mobile for free.

Read more on the Spotify blog

Read more on the 3 website

spotify on 3

Orange & Universal Launch Mobile Music Service

Monkey Music Player

orange monkey

Orange, the mobile network provider has just launched its latest innovation – Monkey Music Player. Following the recent tradition of its animal themed price plans, Monkey provides Orange customers with 300 free texts (minimum) and music downloads every time a minimum of £10 credit is purchased, more with more credit.

What Orange say:

“Monkey customers can access the service on their phones by dialling 247. Customers are presented with a choice of 8 pre-set play lists e.g. R&B, Rock, Pop, Chart and playlists from 4Music. These will be refreshed regularly”

The product has been launched in conjunction with Channel 4 (4Music) and Universal Music. Over half a million tracks from the Universal Music label have been made available with no exclusions. Orange customers will have access to exclusive playlists and content.

orange monkey screenshot

Target Audience

The beauty of this product is that it has its target audience at it’s core. Younger mobile users like music, can’t always afford expensive phones and like to share via technology. The Monkey music product provides all of this and I predict will see a huge uptake.

I couldn’t demo the online version of the Monkey Music Player as it was not working. Connor of Orange demo’s it here:

PAYG Only?

There are only a couple of gripes I have about this wonderfully positioned product. The first relates to the fact that it is only available to PAYG customers. Why put so much effort into the product and promotion of this to then limit the use of it. I am an Orange pay monthly customer and would possibly use this if it was available.

Secondly the sound quality. I have only heard it through the video posted on the Orange site, but the quality did not sound that great. It uses the voice network rather than internet connection. Facsimile music anyone?

Bus Music

Oh and also I get annoyed enough as it is with little oiks playing their music loudly on the bus for all to hear. I hope this doesn’t mean i’ll be forced to listen to more N Dubz or Hanson or what ever it is the youth of today are listening to…

Great idea though. Great product and it’s the proposition of sharing music by text or online that will possibly strike a chord (aha) with the younger audience. With it being available on handsets from £9.99 and upwards, pack your earmuffs for any bus journeys you have planned.

BBC using social media for its teenager brand…

Once upon a time the BBC made programmes, put them on the TV at a specified time and we watched it if we felt so inclined.

BBC Switch is the corporation’s teenager wing. I imagine it to be a section of their television studios with a disco in one corner, Kevin the teenager sulking in another and Hoodies (thats what teenagers wear isn’t it?) having board meetings.

So what the BBC are doing now is going multi platform. They’re flirting with the New Media furore and it’s great! Research done by the BBC themselves shows that the young are far more likely to use the internet for entertainment.

So what has Auntie been doing then? Well they are creating a new show for teenagers called ‘Proper Messy’. this will be delivered in short, 90 second episodes and be shown on BBC 2, the BBC switch site and kids favourite, Bebo (Blog Early Blog Often). The BBC is also hoping that 5000 of it’s target audience will sign up to receive mobile SMS text featuring real time messages from the soap’s characters. Future storylines will then be affected by audience participation.
A bold and welcome step by the BBC and if it works, they could capture a large proportion of the hoodie market.