Why Kings of Leon? Not because they’re a great band (they are) but because they seem to be doing good things in the social media space…
A few weeks ago I saw a post by the band (when I say the band I mean their label’s PR/Advertising/Social media agency). This post was a call to action to their Facebook fans to go out and vote them to the top of the VH1 Top 20.
Now I don’t know whether this worked or not but I do know that over 6000 people ‘liked’ this statement, indicating that a large amount of fans went on and voted for KOL.
Looking for Kings of Leon on Twitter presents many unofficial profiles. The profile with the highest number of followers does not look official. There’s no link to a website for a start. It appears to be a list of any sites/blogs mentioning KOL.
So Kings of Leon need to get themselves an official Twitter profile. The unofficial one already has 37,000 followers so they’d better get a move on.
Now Kings of Leon’s management may simply have decided that Twitter is not the best social media channel for them. After all it’s populated by us ‘oldies’ rather than the flippant, peer led, pocket money generation.
Which is probably why they have a good presence on…
This is a well organised and designed Bebo page. Over 168,00 fans and links to merchandise, albums and the blog. There is also, of course a link to iTunes allowing fans to purchase tracks should they wish. The comments section shows active participation by fans with regular posts.
And best of all IMHO is the ‘Official’ badge on the Bebo profile letting me know that this is indeed the official page. The Twitter profile could do with having a ‘Verified’ badge on it (if/when they set one up).
The Kings of Leon YouTube channel is lacking the branding of the Bebo page. Considering a YouTube channel can be customised with any background or theme, the background on this doesn’t quite add up. It’s not consistent with their other social media presence.
Does this matter? Not really. They have had over 2 million channel views and are the number 64 most viewed music artisist on YouTube (I’d have thought they would be higher?)