Top 100 Social Media Brands

Ive been searching for this for ages; a list of the biggest brands making the most of social media. It has been compiled by Vitrue and posted on their blog.


The list includes all the names that you would expect (Apple, Disney, MTV) and heavily features all American brands. I don’t have a problems with this. After all, the worlds biggest brands are from the USA as are the worlds biggest social media brands (Digg, Facebook, Techcrunch). I’m not sure whether Vitrue chose which brands they wanted to monitor (include list) or monitored different social media channels to find the most talked about? Surely brands who’s demographic are also the bulk of social media users will be the most talked about? Brands whose target market is the over 5o’s will never have as much online chatter about them but surely this doesn’t make them any less of a brand? They say “We apply a series of algorithms to reflect the frequency of usage, the size of the social media environment, and the magnitude of the conversation. The result is a single numeric score for each brand: the Vitrue Social Media Index (SMI).”

I’d like to have actually seen each brand’s SMI. Crucially, we don’t know if this is positive or negative chatter which only adds to the slight ambiguity of this study. See my post on Buzzdaq which was an attempt to dynamically monitor brand names. However everyone likes a good list and this one has been a long time coming.

Enough already – heres the list (top 50) – For the full top 100 visit Vitrue

For more insight read Adage’s blog

  1. iPhone
  2. CNN
  3. Apple
  4. Disney
  5. Xbox
  6. Starbucks
  7. iPod
  8. MTV
  9. Sony
  10. Dell
  11. Microsoft
  12. Ford
  13. Nintendo
  14. Target
  15. PlayStation
  16. Mac
  17. Turner
  18. Hewlett-Packard
  19. Fox News
  20. BlackBerry
  21. ABC
  22. Coke
  23. LG
  24. Best Buy
  25. Honda
  26. eBay
  27. Sharp
  28. Lincoln
  29. NBA
  30. Pepsi
  31. General Motors
  32. McDonald’s
  33. General Electric
  34. Walmart
  35. NFL
  36. Mercedes
  37. BMW
  38. Samsung
  39. Nike
  40. Subway
  41. Dodge
  42. Pandora
  43. CBS
  44. Mercury
  45. NBC
  46. Disneyland
  47. Last.fm
  48. Toyota
  49. Cadillac
  50. Chevy


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