Flick on Radio1 and its not long before you hear something along the lines of ‘I was at Sainsburys the other day…’ and then a producer interjects with ‘other supermarkets are available.

There has been furore over the BBC’s stance on not televising an appeal for Gaza. This they say is due to impartiality issues.

Now the Mashup learns that the BBC has launched a travel portal linking to Lonely Planet and will feature 3 ‘editorially selected’ news items.

The travel module will appear on the BBC home page for users outside the UK from today and will provide access to the destination pages from the Lonely Planet website and a picture gallery for inspiration on places to travel.”

This is a great coup for Lonely Planet as it will be linked to from one of the most well known brands in the world.

This move by BBC online may be an indication of their future plans to monetise (cash in on) their readership. That said, this is a bold move by such a highly regarded corporation and it is not only innovative but shows that they can embrace the specialities of niche companies (Lonley Planet).

The winner in this partneship can only really be Lonely Planet.

Mashup out.
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