I found the Radio1 site quite engaging and intuitive BEFORE they changed it and now….well it’s even better. It looks good and is perfectly stylised with their target audience in mind (16-30).
Now I could dissect the site for hours but that’s not what this blog concerns. What we care about is social media isn’t it…Which brings me to the best part of the new site. This is what Radio one have coined ‘Visualising Radio’. What they intend to do is reflect back user interaction through dynamic visuals on the website. This is to be done through placing a filter in incoming SMS text which then feeds in to the visualisation.
For example, the Chris Moyle’s show has Chris Moyles, Dave, Dominic, Carrie, Aled and Rachel. There is a feature whereby each member of the team can choose a song to put on. Listeners can then text in their response as to whether they like or dislike the song. Radio1 then scan and filter the incoming text messages and display this information in a chart (see below).
This is great. It’s innovative and it looks good. Bravo to Radio1 and I’m glad my license fee is being spent on something other than paying the ‘stars’ of Strictly Come Dancing or whatever!
social media blog