When You Tube goes viral.
What counts as viral though? Radio1 seems to have an obsession with making funny songs get to the top of the charts or You Tube vids getting loads of plays. It’s only viral if it spreads by virtual word of mouth isn’t it?
Or maybe it is viral. If it wasn’t good then I wouldn’t have heard about it to pass it on to the minions. Anyway, its funny the first 100 times Vernon Kay mentions it on Radio1 but then the humour wears thin and the whole thing begins to appear less and less ‘ad hoc’ and more and more set up.
Look for yourselves