According to About.com over 2.3 billion email messages are sent every day. Thats 2 million emails a second which is a fair few clicks on the send button.
An industrious and clever type in California’s silicon valley has created WrapMail. This ingenious device effectively ‘wraps’ any outbound email with information about the sender’s company. A bit like popping a brochure in to an envelope when you send a letter or quote off by snail mail.
Click thoughs can then be measured in real time and you are able to monitor which ads have been most effective.
Plus points: Free advertising, viral every time email is forwarded, good click through stats,
Bad points: Unsolicited ads, may appear slightly spammy and put off potential customers.
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