Hi i’m Rob and although I work for NMA top 100 agency Redweb, the views and opinions that I may express do not in anyway represent those of Redweb.
My position at Redweb is Social Media Strategist which is good as it’s pretty much my dream job. I love all things relating to the internet and people – that is, how people connect, argue, discuss and share through the medium of dance social media!
I come from a marketing background and so this is the perspective that I approach digital from, rather than from a design or development point of view. Its all about people not machines.
As Henry Jenkins, professor of media at MIT, says: “Our focus should not be on emerging technologies but on emerging cultural practices.”


